Cross Border e-Commerce
The Fastest Growing Channel for Consumer Goods, Globally
During COVID-19 total retail sales declined by 14%. However, total e-commerce has grown 18% and cross border e-commerce has grown 21%. Industry experts are calling this “3 years in 3 months,” meaning they have seen three years of e-commerce growth in just three months, due to people shopping on line during the coronavirus.
This webinar will help you gain information on:
- Best markets to target and markets for long-term growth
- How to get your products merchandised on e-commerce platforms
- How to set prices and position your products
- Understanding of the transaction process
- Promotional strategies and tactics that fit the various platform channels
Registration
Agenda
Trade Outlook pre- and post-COVID-19, Current Global Trends and Export Marketing Strategies
The Cross Border E-Commerce Opportunity
- Market size, growth rates, and leading platforms (T-mall, JD.com, Lazada, Shopee, PDD, Flipkart, other)
- Top product categories and benefits of selling on cross border as opposed to other channels
How Cross Border E-Commerce Works
- On-boarding options, display and localization
- Cross border logistics – from order receipt to fulfillment and payments
Which Channels and Platforms are the Best Fit for my Products and Strategy
- Breakdown of the processes and typical costs for each platform
- Channel partners, logistics providers and other resources needed to succeed
Promotion, Pricing and Positioning for Cross Border E-Commerce
- Promotion – chat commerce and other digital advertising
- Pricing, peak selling periods, discounts and sales promotion
Q&A with Expert Panel